Service Design - User Centered Design
The objective of Service Design is to help discover & solve the right problems at the right time. With a focus on solving problems that are higher than a specifc workflow, and not just UI issues, but designing solutions for the over-arching processes themselves.
We want to make sure the solutions are: Deliverable, maintainable and scalable.
User Research & Discovery
My design methodology follows the user center design concept. Before any work on designs or concepts are started, we facilitate and conduct research to make sure that we understand what the user's needs and expectations are, in addition to the business requirements. Research methods may include usability testing, user interviews, contextual observation, system usability scale surveys, data analysis or other research methods. Depending on the needs or circumstances of the project, we determine when to use which of those different research methods. It is only after appropriate research has been conducted and documented, that we begin the process of formal design solutions.
One of the biggest challenge is conveying the stories uncovered from research in a simple, yet effective clear manner that project stakeholders and executives can understand. They need to know why design decisions are important for their business in terms of time, money or efficiency savings.
Insights gained via research can help us to get a clear picture of the user experience strategy that a product or service needs to meet business objectives.
I have listed some samples and case studies of related skill-sets below. Please select them for more details.